Througout the Vietnam war The presidents involved such as Johnson and Nixon left a massive bread trail of speechs that showcase persuasuve rhetoric at it peak. They constantly used rhetorical tools such as assertion justification shown in Johnson's speech Why Are We In Vietnam. It was key for presidents to be able to try and sway positive opinion in the war especially as American involvement in Vietnam increased. Presidents used rhetoric in order to attempt to alter words such as "world order" and war for "freedon, peace and defense" instead of words like "control, battle, and death" it was a play on words. The war dragged on and presidents needed to be able to speak to the people to seem like they knew what was going on in the conflict. Rhetoric became key.
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